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Communication & Environment

Books cover communication strategies and skills of all kinds. Books span green and social marketing, environmental advertising, press and media relations, environmental writing and journalism, photography, video production, internet website design and promotion, online video, podcasting and other new media, radio and television programming, and green printing and publishing. They cover what works and what doesn't and how to be an effective communicator about sustainability-related subjects and issues.

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Featured Books

Betrayal of Science and Reason: How Anti-Environmental Rhetoric Threatens Our Future. By Paul Ehrlich. In this hard-hitting book, world-renowned scientists Paul and Anne Ehrlich speak out against the deliberate misstatement of scientific findings designed to support an anti-environmental worldview and political agenda. Issues including overpopulation, depletion of the ozone layer, global warming, and loss of biodiversity have been diminished in the public imagination using pseudoscientific counter evidence, often the output of politically motivated foundations. Examples are methodically refuted. As Kindle | More… | Paul Ehrlich EcoSpeakers Info >>

       Betrayal of Science and Reason: How Anti-Environmental Rhetoric Threatens Our Future

Evaluating Sustainable Development: Giving People a Voice in Their Destiny. By Chris Maser. Presents principles and tools for participatory evaluation of sustainable development. This empowers anyone impacted by a proposal to determine both what is to be evaluated and how it is to be evaluated. Acknowledging that the concepts, challenges, opportunities, and circumstances surrounding sustainable development differ from one place or group to another, the book provides a framework for developing an evaluation plan as well as the tools for collecting, analyzing, interpreting and presenting data. More… | Chris Maser EcoSpeakers Info >>

       Evaluating Sustainable Development: Giving People a Voice in Their Destiny

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. By Doug McKenzie-Mohr. Our consumption patterns are threatening to outstrip Earth's ability to support humanity. A sustainable future will require sweeping changes in behavior. Social marketing identifies and overcomes barriers to behavior change. This book is the primary resource for the new field of community-based social marketing. It is an invaluable guide for anyone involved in designing public education programs to promote sustainable behavior, from recycling and energy efficiency to alternative transportation. As Kindle | More… | Doug McKenzie-Mohr EcoSpeakers Info >>

       Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Global Warming and Political Intimidation: How Politicians Cracked Down on Scientists As the Earth Heated Up. By Raymond Bradley. Some prominent politicians have tried to destroy the reputations of scientists researching climate change by undermining the credibility of their research. In this powerful book, highly respected climate scientist Raymond Bradley provides the inside story from the front lines. In clear and direct language, he describes the tactics used to intimidate him and his colleagues. Bradley’s book is a cautionary tale of how politics and science can become fatally intertwined. As Kindle | More… | Raymond Bradley EcoSpeakers Info >>

       Global Warming and Political Intimidation: How Politicians Cracked Down on Scientists As the Earth Heated Up

Green Marketing: Opportunity for Innovation. By Jacquelyn Ottman. It provides an understanding of the multitude of interconnected issues involved in green marketing, describes the state of green consumerism, analyzes success strategies, and points to direction for the future. Includes case studies that show how green marketing can increase profits and market share and be a means to dialogue with and educate the public. It will also help you improve your company's environmental performance. Published in 1998, an updated version entitled The New Rules of Green Marketing (see below) is now available. More… | Jacquelyn Ottman EcoSpeakers Info >>

       Green Marketing: Opportunity for Innovation

High Tech Trash: Digital Devices, Hidden Toxics, and Human Health. By Elizabeth Grossman. Batteries, plastic computer casings, lead-infused monitors, discarded cellphones, TV remote controls, and other "e-waste" is piling up in landfills and leaching dangerous toxins, including lead, mercury and arsenic, into water tables. These environmental harms are being felt by communities from the Arctic to Australia, with poorer countries and communities getting a disproportionate share of the burden. As Kindle | More... | Elizabeth Grossman EcoSpeakers Info >>
       Eco-Economy: Building an Economy for the Earth

Igniting Inspiration: A Persuasion Manual for Visionaries. By John Marshall Roberts. This book exposes the hidden dynamics of inspiration. It unveils a new paradigm for creating inspirational messaging called Transformational Design. A blend of systems theory, developmental psychology, and common sense, this framework allows marketers, business leaders, and activists to design messages that overcome cynicism and inspire action. This book is a call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while making the world a healthier, more sustainable place. As Kindle | More… | John Marshall Roberts EcoSpeakers Info >>

       Igniting Inspiration: A Persuasion Manual For Visionaries

Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln and Lady Gaga. By Joe Romm. Joe Romm pulls together the tools and techniques of the greatest communicators both past and present, and explains how you can apply these to your writing and speaking. Language Intelligence will not only prepare you to be a more effective communicator, it will also help you understand how the tricks of the trade are used and often misused. With a few easily digestible and memorable concepts, Language Intelligence offers readers a roadmap for more powerful writing, speaking, and blogging. As Kindle | More… | Joe Romm EcoSpeakers Info >>

       Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln and Lady Gaga

Marketing Green Building Services: Strategies for Success. By Jerry Yudelson. Presents information decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. It examines the important market segments for green buildings. It also presents business case justifications for green buildings that help architects, engineers and builders understand client motivations and respond with appropriate marketing and communications strategies. Includes information that will help manufacturers and product sales teams craft marketing approaches. As Kindle | More… | Jerry Yudelson EcoSpeakers Info >>

       Marketing Green Building Services: Strategies for Success

Marketing Green Buildings. By Jerry Yudelson. Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully. This book explains how to present green design features, sustainable strategies and new products to the potential green building client. It covers how green building marketing is different, what techniques can be used in marketing green buildings, successful approaches to marketing green building-related services, and information on the role of LEED. More… | Jerry Yudelson EcoSpeakers Info >>

       Marketing Green Buildings

Marketing in the Public Sector: A Roadmap for Improved Performance. By Nancy Lee. Written exclusively for governmental agencies, Marketing in the Public Sector offers dozens of marketing success stories from all types of agencies. It shows that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and understand how to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors – even increase revenues and decrease operating costs. As Kindle | More… | Nancy Lee EcoSpeakers Info >>

       Marketing  in the Public Sector: A Roadmap for Improved Performance

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. By Jacquelyn Ottman. Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. This book takes the best of Ottman’s previous groundbreaking work into the 21st century. Her “new rules” relegate “green guilt” approaches to the recycling bin, break green products out of their niche, and ultimately do a far better job of advancing the triple bottom line of people, profits, and planet. An emphasis on primary benefits is critical to winning over mainstream consumers. As Kindle | More… | Jacquelyn Ottman EcoSpeakers Info >>

       The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

Resolving Environmental Conflict Towards Sustainable Community Development. By Chris Maser. Polarization and litigation often yield results with which no one is truly satisfied. Enemies are made, lines are drawn, and both people and the environment are degraded. Resolving Environmental Conflict explains the transformative approach to facilitation. It shows how to help parties empower themselves to define the issues and determine a settlement on their own terms through understanding one another's perspectives. It examines notions of development, sustainability, synergy, and community. More… | Chris Maser EcoSpeakers Info >>

       Resolving Environmental Conflict Towards Sustainable Community Development

Resolving Environmental Conflicts, Second Edition. By Chris Maser. This volume demonstrates how to practice conflict resolution to not only settle disputes but also heal people. It covers the basic transformative concepts vital for resolving conflicts, and it includes discussions of biophysical principles as well as principles of social behavior. It also examines new dynamics in making decisions, including the effects of younger people shifting from nature-oriented interests to technologically-oriented interests. This shift undermines understanding of the importance of the natural environment. As Kindle | More… | Chris Maser EcoSpeakers Info >>

       Resolving Environmental Conflicts, Second Edition

A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists. By Dan Grossman. This book empowers researchers to communicate on their own terms. The authors provide tips on how to convey abstract concepts, craft sound bites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source – the first person contacted for a story. This book shows scientists how it IS possible for the discoveries that hibernate in academic journals to reach a broader audience in a way that is accurate and effective. More… | Dan Grossman EcoSpeakers Info >

       A Scientist's Guide To Talking With The Media: Practical Advice from the Union of Concerned Scientists

Setting the Stage for Sustainabilty: A Citizen's Handbook. By Chris Maser. This invaluable text looks at resolving environmental conflicts through a "transformative" rather than a "problem-solving" approach. The transformative approach emphasizes the capacity of facilitation for personal growth, and it helps create a sense of "place" where it did not previously exist. The text analyzes good and bad institutionalized social patterns in an ecological sense. The authors explain that through positive thinking and the willingness to take risks, we can become creative forces in our communities and in the world. More… | Chris Maser EcoSpeakers Info >>

       Setting the Stage for Sustainability: A Citizen's Handbook

Shooting in the Wild: An Insider's Account of Making Movies in the Animal Kingdom. By Chris Palmer. A veteran producer and film educator, Palmer looks past the headlines about TV host Steve Irwin’s death by stingray and filmmaker Timothy Treadwell falling prey to his beloved grizzlies, to uncover a more pervasive and troubling trend toward sensationalism, extreme risk-taking, and even abuse in wildlife films. He tracks the roots of this trend to the early days of the genre, and he profiles a new breed of skilled, ethical filmmakers whose work enlightens as well as entertains, and who represent the future that Palmer envisions for the industry he loves. As Kindle | More… | Chris Palmer EcoSpeakers Info >>

       Shooting in the Wild: An Insider's Account of Making Movies in the Animal Kingdom

Social Marketing to Protect the Environment: What Works. By Doug McKenzie-Mohr & Nancy Lee. Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada, Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. Includes case studies. As Kindle | More… | Doug McKenzie-Mohr EcoSpeakers Info >> | Nancy Lee EcoSpeakers Info >>

       Social Marketing to Protect the Environment: What Works

Social Marketing for Public Health: Global Trends and Success Stories. By Nancy Lee. Explores how marketing principles and techniques are being used to increase the effectiveness of public health programs around the world. The book highlights successful health behavior change campaigns launched by governments, NGOs, businesses, and citizens on five continents. Each chapter examines a success story, ranging from anti-smoking campaigns to AIDS prevention, from promotion of healthy lifestyles to battles against obesity, and from public educational campaigns on hepatitis B to contraceptive marketing. As Kindle | More… | Nancy Lee EcoSpeakers Info >>

       Social Marketing for Public Health: Global Trends and Success Stories

Stairway to Earth: How to Write a Serious Book. By Bill Birchard. Dedicated to helping authors, this book details a step-by-step process for writing serious nonfiction. It covers how to craft a crisp book message, how to structure an argument into a progression of logical chapters, how to organize a research program and manage a flood of reference documents, how to craft a book proposal that agents and publishers find irresistible, and how to draft a superb first, second, and final draft without wasting countless hours in rewriting. As Kindle | More… | Bill Birchard EcoSpeakers Info >>

       Social Marketing for Public Health: Global Trends and Success Stories

Straight Up: America's Fiercest Climate Blogger Takes on the Status Quo Media, Politicians, and Clean Energy Solutions. By Joe Romm. Climate change is far more urgent than people understand, Romm says, and traditional media and politicians are missing the story. Despite the dearth of reporting, polls show that two in five Americans think the press is actually exaggerating the threat of climate change. That gives Big Oil, and others with a vested interest in the status quo, a huge opportunity to mislead the public. Romm cuts through the misinformation and presents the truth about humanity's most dire threat. As Kindle | More… | Joe Romm EcoSpeakers Info >>

       Humanity's Environmental Future

Up and Out of Poverty: The Social Marketing Solution. By Nancy Lee. This book considers poverty from a different and powerful viewpoint: that of the marketer. It assesses proposed paths to poverty reduction, from traditional foreign aid to education and job training, from economic development to microfinance. It offers insights into why many anti-poverty programs fail - and proposes a new paradigm that can achieve better results. It shows how to apply marketing strategies – including segmentation, targeting, and positioning – to put in place the conditions poor people need to escape poverty. As Kindle | More... | Nancy Lee EcoSpeakers Info >>

       Up and Out of Poverty: The Social Marketing Solution

The War Against the Greens. By David Helvarg. A reign of violence and intimidation, including arson, bombings, rape, assault and even murder has been unleashed against environmentalists by proponents of the “Wise Use” movement. This expose rips the veneer off this right-wing backlash that stretches from armed militias to the halls of Congress, exposing the corporations and fringe groups who have set out to destroy America's environmental protections. “Helvarg demolishes the fiction that anti-environmentalism is a grassroots movement by demonstrating its massive corporate underpinnings,” writes Publishers Weekly. As Kindle | More... | David Helvarg EcoSpeakers Info >>

       The War Against the Greens

Available From Resellers

Living Legacies: How to Write, Illustrate, and Share Your Life Stories. By Duane Elgin. Creating stories allows people to see and honor their connection to older and younger generations. Through such writing, individuals not only communicate the meaning and spirit of their lives to their loved ones but also gain perspective on the larger world. More… | Duane Elgin EcoSpeakers Info >>

Social Marketing: Improving the Quality of Life. By Nancy Lee. This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. More… | Nancy Lee EcoSpeakers Info >>

Social Marketing: Influencing Behaviors for Good. By Nancy Lee. A valuable resource that uses concepts from commercial marketing to influence social action. Provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. More… | Nancy Lee EcoSpeakers Info >>

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