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Communication & Environment

Books cover communication strategies and skills of all kinds. Books span green and social marketing, environmental advertising, press and media relations, environmental writing and journalism, photography, video production, internet website design and promotion, online video, podcasting and other new media, radio and television programming, and green printing and publishing. They cover what works and what doesn't and how to be an effective communicator about sustainability-related subjects and issues.

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Featured Books

Social Marketing: Influencing Behaviors for Good. By Nancy Lee. A valuable resource that uses concepts from commercial marketing to influence social action. Provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. More… | Nancy Lee EcoSpeakers Info >>

Green Marketing: Opportunity for Innovation. By Jacquelyn Ottman. A good introductory text. It provides a clear understanding of the multitude of interconnected issues involved in green marketing. It will help you become better organized, recognize your company's strengths and weaknesses, and work toward changes that improve your company's environmental performance. More... | Jacquelyn Ottman EcoSpeakers Info >>

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. By Doug McKenzie-Mohr. Social marketing identifies and overcomes barriers to long-lasting behavior change. This groundbreaking book on community-based social marketing is an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation. More... | Doug McKenzie-Mohr EcoSpeakers Info >>

More Books

Evaluating Sustainable Development: Giving People a Voice in Their Destiny. By Chris Maser. Presents principles and tools for participatory evaluation of sustainable development. Participatory evaluation empowers anyone impacted by a proposal to determine both what is to be evaluated and how it is to be evaluated. Acknowledging that the specific concepts, challenges, opportunities, and circumstances surrounding sustainable development differ significantly from one place or group to another, the book provides an adaptable framework for developing an evaluation plan as well as the tools for collecting, analyzing, interpreting and presenting data. More… | Chris Maser EcoSpeakers Info >>

The Four Seasons of Kansas. By Daniel Dancer. In this beautiful volume, Dancer has assembled a portrait of Kansas in its many different lights… a sunflower field at dawn, a rural Main Street in the eerie, greenish light of a summer storm, a nighttime prairie fire, and a dusty stretch of prairie in the hot light of midday. More… | Daniel Dancer EcoSpeakers Info >>

High Tech Trash: Digital Devices, Hidden Toxics, and Human Health. By Elizabeth Grossman. Batteries, plastic computer casings, lead-infused monitors, discarded cellphones, TV remote controls, and other "e-waste" is piling up in landfills, leaching dangerous toxins, including lead, mercury and arsenic, into water tables. These environmental harms are being felt by communities from the Arctic to Australia, with poorer countries and communities getting a disproportionate share of the burden. More... | Elizabeth Grossman EcoSpeakers Info >>

Marketing Green Building Services: Strategies for Success. By Jerry Yudelson. Presents the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. The book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. Includes information that will help manufacturers and product sales teams to craft appropriate marketing strategies. More… | Jerry Yudelson EcoSpeakers Info >>

Marketing Green Buildings. By Jerry Yudelson. Covers tools and techniques from conventional marketing that can be used effectively in marketing green buildings, the size and potential of the green buildings market, and how a firm should position itself to succeed. Includes clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED in green building projects. More... | Jerry Yudelson EcoSpeakers Info >>

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