Business & The Economy
Speakers cover all aspects of sustainable business, corporate leadership, environmental business opportunity, environmental economics, and sustainable development. Specific topics covered include sustainability as a competitive strategy, green strategic planning, opportunities in new technology, green entrepreneurship, leading change, performance measurement, corporate social and environmental responsibility reporting, the triple bottom line, engaging stakeholders, employees, and managers, green product design, green marketing, pollution and carbon markets, credits, and taxes, greening supply chains, green purchasing and printing, green property management, industrial ecology, globalization, resolving environmental conflicts, and green investing.
Speakers’ Books On Business
& The Economy Here >> & Here >>
Businesses of all sizes and types are discovering that sustainability
can bring benefits for owners and managers, for shareholders,
for employees, for the communities in which they do business,
and for the environment. More
Development: Economy & Ecology Together. Focusing
primarily on the developing world, but also on economically
struggling communities and areas in developed countries, speakers
on this topic deal with how economic development can be achieved
sustainably, improving conditions in developing countries and
struggling communities while preserving and restoring the natural
environment and natural resources for future generations. More
Tourism and recreation done in more sustainable ways, and tourism
channeled to provide economic support for the protection and
conservation of natural resources. More
Green Investing. Individuals, businesses and institutions are increasingly looking for green investment opportunities, both as a way of supporting a sustainable future and as a way of making investments more likely to be profitable in the economy to come. See Peter Fusaro and Tony Seba.
Green Entrepreneurship. More and more entrepreneurs are starting green businesses, and entrepreneurs starting many types of businesses are discovering that green practices can make a big contribution to their success. See Tony Seba, Marty Metro, Bill Roth, Natalia Allen, Michel Gelobter, Tom Kemper, John Ivanko, Sara Cross, Susan Sokol Blosser, and Thomas Rymsza.
Profitability & Competitive Advantage. Embracing sustainability
can be a highly productive business strategy, producing competitive
advantage and enhancing profitability. See L.
Hunter Lovins, Bill
Shireman, Chris Laszlo, Gil Friend, Rob Abbott, Terry Tamminen, Paul Dolan, Michel Gelobter, Jerry
Yudelson, Dan Chiras,
and Darcy Hitchcock.
Change In Large Business Organizations. Large organizations
of any kind aren't easy to change. They have cultures, traditions,
long-established practices, entrenched bureaucracies, and a
myriad of other barriers to adaptation and innovation. Leading
change toward sustainability requires many skills, tools and
techniques. See John Marshall Roberts, John Renesch, Bill Birchard,
Bob Doppelt, David Hurst,
L. Hunter Lovins, Rob Abbott, Tim Sanders,
Linda Ferguson, and Darcy Hitchcock.
Empowerment & Change. People who work at all levels
and roles in an organization can identify waste, spot opportunities
for improvement, and generally participate helpfully in all
kinds of ways in sustainability efforts. Mobilizing this potential
requires a focused effort. See Bill
Birchard, Bob Doppelt,
Pamela J. Gordon, Tim Sanders, Dixon de Lena, and Darcy Hitchcock.
Performance Measurement & Reporting. It is axiomatic
in large organizations that what gets measured gets done. In
recent years, a plethora of measurement and reporting tools
have been created. Choosing the right ones and using them for
the best results is key to making business organizations more
sustainable. See Gil Friend,
L. Hunter Lovins, Rob Abbott,
and Bill Birchard.
Regulations & Sustainability. Deciding how to accomplish
the transition to sustainability involves picking the best methods
to achieve that goal, methods that minimize unproductive costs
to businesses, governments, and communities. Smart use of markets
can often be an effective alternative to costly regulations,
and when regulation is employed, it can often be designed to
allow flexibility and minimize unnecessary costs. See Christine
Ervin, Gil Friend,
and Bill Shireman.
Purchasing. Businesses can support each other as they move
toward sustainability by selectively purchasing "green"
products and products that have been made by other environmentally
responsible companies. See Bill
Shireman, Don Carli, and Tom Kemper.
Printing & Paper. Selection of paper type and printing
technology can have major environmental consequences. See Don
Carli, Tom Kemper,
and Thomas Rymsza.
Marketing. One of the reasons it can be effective to argue
that environmental sustainability makes good economic sense
for business is that consumers will often give preference to
responsibly provided (often green certified) products and services.
To close the loop and secure this result requires green marketing.
See Rob Caughlan, Jacquelyn Ottman, John Marshall Roberts, Josh Dorfman, Nancy Lee, Walter McGuire, Diane MacEachern, Jerry Yudelson, Annette Frahm, Don
Carli, Tim Sanders, and Christine
Social Responsibility. The idea is spreading that corporations
have responsibilities to all of their stakeholders - shareholders,
employees, customers, the communities in which they do business,
and the broader environment their business operations and products
impact. See Gil Friend,
Bill Shireman, Michel Gelobter, John Renesch, Ann Goodman, Rob Abbott, Denis Hayes, Nancy
Lee, Jack Giampalmi, Tim Sanders,
Don Carli, Linda Ferguson, Carl Frankel, and L.
Economics. Our economy is entirely dependent on a healthy
and sustainable environment, and a sustainable future means
rebuilding and restructuring our economy so that is sits on
a foundation of environmental sustainability. See Eban Goodstein, Raj Patel, Michel Gelobter, Yoram Bauman, Gil Friend, Bill
Shireman, L. Hunter
Lovins, Chris Maser, Quiet Riot, and Kate
The global interconnectedness of businesses, economies and trade
relationships presents both opportunities and problems for the
transition to sustainability and sustainable development. See
L. Hunter Lovins, Wil Burns, and Raj Patel.
Businesses To Change. How can businesses be motivated to
change? Prompts to change may come from the outside, from shareholders,
from employees, from middle managers, from top managers, or
from the Board of Directors. There are at least as many effective
ways to motivate change as businesses have interests. Many approaches
have been successful, and many of those are shared by our speakers.
See Denis Hayes, Terry Tamminen, John Marshall Roberts, Jerry Yudelson, Gil Friend, Tim Sanders, John Renesch, and
Resolving Environmental Conflicts. In many instances
of conflict over environmental issues, both sides can benefit
from a reasonable resolution of their differences. Conflict
often consumes resources that could be better spent actually
implementing solutions to problems, and many differences are
not as costly or difficult to resolve as the parties to the
conflict initially believe. See Chris
Maser, Gloria Flora, Dotty LeMieux, Allen Green, and Bill Shireman.
Speakers’ Books On Business
& The Economy Here >> & Here >>